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340. The Risk That Nearly Broke His Firm — Jay Kelley’s $100M Branding Playbook [Encore Edition]

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Manage episode 468332496 series 2648641
Content provided by Michael Mogill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Mogill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

How can attorneys integrate leadership, strategy, and branding to build a thriving firm?

In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Jay Kelley, managing partner of Elk + Elk, to explore how one of Ohio's largest personal injury firms has evolved and flourished. Jay shares his unconventional journey into law, drawing from an early love of persuasive speaking he discovered through acting, and how this unique background has shaped his approach to becoming a trial attorney.

Here's what you'll learn:

  • How transformative life experiences can shape your practice and lead you to a fulfilling legal career
  • The importance of building a firm culture that is both collaborative and capable of handling serious, complex cases
  • Why strategic brand building and community engagement are crucial for long-term success in the legal industry

Law firm leaders who truly want to elevate their impact need to go beyond just winning cases — they need to transform their firms from the inside out. This isn't just about marketing strategies or business development — it’s about embodying authenticity, perseverance, and a relentless commitment to growth.

----

Show Notes:

00:00 – Introduction

02:16 – Jay Kelley's Journey: From Prosecutor to Plaintiff’s Attorney

05:55 – The Power of Listening in the Courtroom

07:35 – Finding Purpose in Medical Malpractice Cases

09:07 – Balancing Being a Trial Attorney and a Law Firm Business Leader

12:46 – Branding a Law Firm: Standing Out in a Competitive Market

17:45 – Community Involvement and Brand Recall Strategies

25:50 – The Difference Between Brand Recall and Credibility

31:52 – Transitioning a Law Firm’s Leadership and Legacy

42:56 – What It Means to Be a Game-Changing Attorney

----

Links & Resources:

The Abbey Theatre

Arthur M. Elk

David J. Elk

Cincinnati Reds

Columbus Blue Jackets

Cleveland Browns

USO

Dr. Kirk Wakefield

Siri

John P. O’Neil

----

Listening to this episode but want to watch it? Check it out on Spotify.

Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

----

Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

----

If you enjoyed this episode, you may also like:

  continue reading

375 episodes

Artwork
iconShare
 
Manage episode 468332496 series 2648641
Content provided by Michael Mogill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Mogill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

How can attorneys integrate leadership, strategy, and branding to build a thriving firm?

In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Jay Kelley, managing partner of Elk + Elk, to explore how one of Ohio's largest personal injury firms has evolved and flourished. Jay shares his unconventional journey into law, drawing from an early love of persuasive speaking he discovered through acting, and how this unique background has shaped his approach to becoming a trial attorney.

Here's what you'll learn:

  • How transformative life experiences can shape your practice and lead you to a fulfilling legal career
  • The importance of building a firm culture that is both collaborative and capable of handling serious, complex cases
  • Why strategic brand building and community engagement are crucial for long-term success in the legal industry

Law firm leaders who truly want to elevate their impact need to go beyond just winning cases — they need to transform their firms from the inside out. This isn't just about marketing strategies or business development — it’s about embodying authenticity, perseverance, and a relentless commitment to growth.

----

Show Notes:

00:00 – Introduction

02:16 – Jay Kelley's Journey: From Prosecutor to Plaintiff’s Attorney

05:55 – The Power of Listening in the Courtroom

07:35 – Finding Purpose in Medical Malpractice Cases

09:07 – Balancing Being a Trial Attorney and a Law Firm Business Leader

12:46 – Branding a Law Firm: Standing Out in a Competitive Market

17:45 – Community Involvement and Brand Recall Strategies

25:50 – The Difference Between Brand Recall and Credibility

31:52 – Transitioning a Law Firm’s Leadership and Legacy

42:56 – What It Means to Be a Game-Changing Attorney

----

Links & Resources:

The Abbey Theatre

Arthur M. Elk

David J. Elk

Cincinnati Reds

Columbus Blue Jackets

Cleveland Browns

USO

Dr. Kirk Wakefield

Siri

John P. O’Neil

----

Listening to this episode but want to watch it? Check it out on Spotify.

Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

----

Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

----

If you enjoyed this episode, you may also like:

  continue reading

375 episodes

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