367. AMMA — Market Domination Starts With the One Thing Most Lawyers Avoid

The Game Changing Attorney Podcast with Michael Mogill

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15d ago 16:04

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What if trying to help everyone is the very thing keeping your law firm from growing?

In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the myth that more is better — more practice areas, more clients, more complexity. Instead, they reveal why clarity, consistency, and restraint are the real drivers of sustainable growth.

From the $10M rule to the art of saying “no,” this episode is a practical blueprint for law firm owners ready to scale without spreading themselves — or their teams — too thin.

Here’s what you’ll learn:

Why the best cases go to the best marketers
What the $10M rule means for your expansion plans
Why generalists struggle to grow — and how specialists win
The real impact of saying “no” to misaligned clients
How focus helps you build authority and trust

If you’re ready to scale your firm without losing focus, this episode will challenge you to lead with clarity, say no with confidence, and grow where it matters most.

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Show Notes:

00:01 – Introduction

03:28 – Should I Niche Down to Compete With a Younger Attorney?

07:23 – Should I Expand Into New Practice Areas to Grow?

12:00 – How Do I Say No to Longtime Clients?

14:09 – The Power of Saying No to Stay Focused

15:30 – Why Boundaries Are a Sign of Growth

16:10 – Saying Yes Means Saying No to Something Else

16:14 – Final Thoughts: You Have the Power to Choose

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Links & Resources:

Turf Grass Phone Case

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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