This episode of the Games PR Podcast, hosted, as always, by our Jack, features industry veteran Ichiro Lambe discussing the challenges and strategies around game discoverability. With over 30 years in the industry and notable achievements like founding Dejobaan Games and working at Valve on Steam Labs, Ichiro shares insights on the difficulties developers face in getting their games noticed. Topics include the enormity of Steam's ever-expanding library, the role of storefronts at the bottom of the sales funnel, and the impact of social media and traditional media on game marketing. The conversation also explores the potential of AI in game development and marketing and the importance of effective trailers and initial impressions. Lastly, they touch on the viability of paid advertising, the role of authenticity in reaching niche communities, and emerging industry trends.