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Matthew Hiltzik on the Craft of Crisis Communications

The Gist

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Hiltzik, founder of Hiltzik Strategies, explains how his background in law, politics, and media shaped his methodical, fact-based approach to strategic communications. He describes the importance of understanding audiences and using social and digital tools with "precision," rather than relying on broad or emotional appeals. Drawing on experiences from campaigns for Schumer, Spitzer, and Clinton, he reflects on how retail politics and attention to detail still matter in the age of algorithms. Also: a look at SNL's mayoral-debate sketch, the blurred impressions of Cuomo, and the D.C. trial of Sean C. Dunn—charged with "assault with a deadly weapon."

Produced by Corey Wara

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