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AI Overviews Are Hurting Clickthrough Rates and Virtual Creators Get 15B Views
Manage episode 478532673 series 3641918
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In today’s episode, we talk about a recent report that confirms what we’ve all been thinking: Google’s AI Overviews are taking away organic clicks. We also discuss new data from YouTube that shows that virtual creators (AI-generated personas) received 15 billion views in 2024. Finally, we touch on some changes Google is making to search ads.
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