Host Simon Hodgkins speaks with Mays Elansari, a seasoned marketing leader known for her sharp strategic mind, storytelling skills, and ability to bring brands to life across industries and regions. With experience at some of the world’s most recognized names, including McCann Erickson, BBDO, Subway, and Pinkberry, Mays has built a career around balancing creativity with commercial impact. She is also widely recognized in the industry as the “Queen of Events”.

Mays shared thoughtful insights about marketing leadership, brand building, and the importance of human connection in an increasingly digital world.

00:00 - Introduction to the episode and guest Mays Elansari

01:44 - Art and science in marketing, long and short balance

06:02 - Subway EMEA transformation, alignment, and the why

08:54 - Queen of Events, networking to insights and impact

13:41 -Judging top awards, creativity with measurable results

18:37 - Global to local, Pinkberry case and cultural nuance

27:22 - The future of engagement, the human element with AI

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