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Why Simplicity is the Secret to Brand Loyalty with Matt Lyles Ep 249 - The Global Discussion

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Manage episode 472464950 series 3489726
Content provided by The Global Discussion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Global Discussion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Global Discussion, Matt Lyles—Customer Experience (CX) Consultant, Keynote Speaker, and member of the Board of Directors at CX Accelerator, joins Host Simon Hodgkins for a wide-ranging conversation that unpacked the evolving world of customer and employee experience. With a career rooted in marketing, brand management, and CX leadership at FedEx, Matt now helps businesses worldwide build loyalty through one powerful principle: simplicity.

00:00 - Welcome & Introduction to Matt Lyles

00:44 - Matt’s Journey: From FedEx to CX Consultant

04:11 - AI vs. Human Touch: Finding the Right Balance in CX

06:59 - Airline Industry Lessons: Loyalty vs. Cost-Cutting

09:42 - The Power of Community: What is CX Accelerator?

12:50 - The Business Case for Customer Experience and Simplicity

15:33 - The Simple Brand Podcast and the Link Between CX & Employee Experience

Listen to The Global Discussion

• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n

• Web ► https://www.theglobaldiscussion.com⁠

• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos

• Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion.

Join the newsletter for updates on new episodes.

  continue reading

252 episodes

Artwork
iconShare
 
Manage episode 472464950 series 3489726
Content provided by The Global Discussion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Global Discussion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Global Discussion, Matt Lyles—Customer Experience (CX) Consultant, Keynote Speaker, and member of the Board of Directors at CX Accelerator, joins Host Simon Hodgkins for a wide-ranging conversation that unpacked the evolving world of customer and employee experience. With a career rooted in marketing, brand management, and CX leadership at FedEx, Matt now helps businesses worldwide build loyalty through one powerful principle: simplicity.

00:00 - Welcome & Introduction to Matt Lyles

00:44 - Matt’s Journey: From FedEx to CX Consultant

04:11 - AI vs. Human Touch: Finding the Right Balance in CX

06:59 - Airline Industry Lessons: Loyalty vs. Cost-Cutting

09:42 - The Power of Community: What is CX Accelerator?

12:50 - The Business Case for Customer Experience and Simplicity

15:33 - The Simple Brand Podcast and the Link Between CX & Employee Experience

Listen to The Global Discussion

• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n

• Web ► https://www.theglobaldiscussion.com⁠

• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos

• Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion.

Join the newsletter for updates on new episodes.

  continue reading

252 episodes

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