Jay has spent his entire career helping executives solve problems and fix their business. Serial Entrepreneur Daymond John credits his success to Jay’s mentorship and Tony Robbins has said Jay has had an influence on every influential marketing consultant you can think of, even himself. In this episode, Jay and I sit down to discuss: - The influence Jay’s book, Mr. X had on my career - How Jay was able to be successful across thousands of industries - The great advertising minds that influenced Jay - What marketers of the pre-digital era had to understand to be successful - Why it’s easier to succeed as a marketer today… at least for now - Three questions to ask when choosing clients - What marketers should focus on instead of lead generation - The impact educating customers has on your bottom line - What data you really need to measure as a marketer - Where you can go to learn from Jay for free