In this Building a Business on Your Own Terms episode, Sarah sits down with Matt Cross, co-founder of Harvest Chocolate, a bean-to-bar chocolate company in Tecumseh, Michigan. Matt shares how he and his wife Elizabeth transformed their culinary expertise into a thriving chocolate business that started in their kitchen during the pandemic and now operates a successful retail location with multiple sales channels.

Matt reveals how Office Hours helped confirm his business was financially healthy and ready for strategic growth. Listeners will discover practical insights about:

• Using profit assessment to validate your business model before focusing on growth

• The power of creating simple revenue forecasts to set realistic channel-specific goals

• Leveraging data tools like Report Pundit to automatically track sales performance against targets

This conversation is packed with actionable advice for food entrepreneurs looking to make data-driven decisions without getting overwhelmed. Matt's approach demonstrates how understanding your numbers leads to smarter growth strategies and ultimately the dream of "making more money while working less."

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Connect with Matt:
Website:Harvest Chocolate
Instagram: @harvestcraftchocolate
LinkedIn: Harvest Chocolate

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