“I’m not sure how to price my illustration work. I think I panic and undercharge because I’m worried they’ll change their mind if it’s too much.”

The Good Ship Illustration

Content provided by The Good Ship Illustration. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Good Ship Illustration or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

2M ago 19:33

MP3•Episode home

This week’s podcast question is from Annabelle:

“I’m not sure how to price my work. I think I panic and undercharge because I’m worried they’ll change their mind if it’s too much.”

Ooft.

This is a juicy episode. Money, mindset, value, VAT nightmares, and charging what you’re worth.

Bon apetit from your Good Ship pals.

Tuck in.

Timestamps

00:00 – The question: “How do I stop undercharging?”

01:30 – People can feel when you don’t believe in your prices

03:00 – What affects your value: niche, profile, usage, experience

05:00 – Editorial vs publishing vs live illustration: pricing realities

06:30 – Raising your rates to manage your workload

10:00 – Calculate what you need to earn (and start from there)

12:00 – Most illustrators can’t actually work 8 hours a day

14:00 – Self-worth ≠ pricing strategy

16:30 – Add 20% and see what happens

18:00 – TL;DR: You’re probably undercharging

Stuff we mention:

The AOI’s Pricing Calculator
Jessica Hische’s brilliant tool: The Dark Art of Pricing
Our Business Course for Illustrators gives you the pricing confidence (and strategy) that no one teaches you at art school.
→ Join the waiting list
Freelancer’s Bible by Alison Grade – super helpful if you like numbers and practical steps

Have a lovely week. And up yer rates.

x Helen, Katie & Tania
The Good Ship Illustration

Come and say hello!
✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com
p.s. We love answering your illustration questions. Click here to submit your question for The Good Ship Illustration Podcast 🎙

66 episodes

#Good Ship Illustration #Illustration #Artists #Helen Stephens #Katie Chappell #Tania Willis #Creative Voice #Fly Your Freak Flag #Arts #Graphic Design