Have you ever had a goal, a plan, and the motivation—only to end up completely off track? In this honest and personal episode of The Good System, I open up about how I started my self-employment journey with a clear vision… and still managed to miss the mark.

Through storytelling, humor, and a metaphor involving an SUV (don’t worry, no real injuries), I explore how easy it is to lose sight of your purpose—especially when you're focused on productivity, efficiency, and just “getting content out there.”

In this episode, we talk about:

• Why failing at goals is more common than you think
• The difference between planning and actually doing
• Signs you're off track—and how to notice them sooner
• The hidden cost of chasing efficiency over meaning
• Realigning your work with your deeper goals (and your life)

Whether you're a creator, entrepreneur, or just someone trying to build a better system for yourself, this episode is a reminder that it’s okay to mess up—and that it’s never too late to course-correct.

️Read the blog post to this episode: How to Fail at Goal Setting (and Still Win in the End) Join the newsletter for monthly reflections: Ian's Monthly Review Listen to more episodes of The Good System on your favorite podcast platform. If this episode resonated with you, please share it and leave a review—it helps a lot!

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