This story was originally published on HackerNoon at: https://hackernoon.com/how-to-build-an-employer-brand-reputation-top-talent-cant-ignore.
Competition for top talent is fierce. A strong employer brand is not just HR’s job; it’s about genuinely making your company attractive.
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Employer branding is your company’s working reputation and how current and future employees feel about being part of your team. The Society for Human Resource Management put employer branding on the map in the 90s, and it has only grown in importance since. In 2025, several key trends are shaping how companies showcase their value.