This story was originally published on HackerNoon at: https://hackernoon.com/pioneering-advancements-in-advertising-technology-saurabh-mittals-strategic-innovations.
Saurabh Mittal drove a 4% revenue lift by optimizing ad delivery systems, expanding supply, and transforming digital advertising performance at scale.
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Saurabh Mittal led a major advertising optimization effort that improved system efficiency, expanded marketplace supply, and lifted revenue by 4%. His blend of machine learning, real-time bidding, and cross-functional leadership delivered millions in added value while preserving ad quality and user experience.