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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car.
Looking at this through a behavioural science lens, what does this mean for consumer buying behaviour?
And with purchases becoming more infrequent, how can marketers keep their brand top of mind?
We discuss some practical ideas for increasing loyalty, getting people talking about your brand in the right way and creating an “in the club” mentality.
15 episodes
