Why concentrated solar couldn’t compete

The Green Blueprint

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In 2009, John Woolard’s team flipped the switch on a first-of-a-kind concentrated solar power project. The pilot paved the way for BrightSource Energy, where John was CEO, to build its first commercial CSP plant, a 440-megawatt project in the Mojave Desert called Ivanpah.

John and his team believed they were far ahead of the competition, including photovoltaics. And they were on the verge of building several large, concentrated solar plants.

That was the plan. But in the middle of building the first commercial plant, the BrightSource team faced a series of unexpected challenges that forced them to ask: “if we stay the course, will we survive?”

In the first episode of The Green Blueprint, host Lara Pierpoint talks to John Woolard, former CEO of BrightSource Energy and current CEO at Meridian Clean Energy, on lessons from the concentrated solar boom and bust.

They dig into how John salvaged a financial deal that collapsed in the middle of a global financial crisis, the unexpected challenges of permitting and environmental regulations, the competitive threat of solar PV, and knowing when to pivot.

The Green Blueprint is a co-production of Latitude Media and Trellis Climate. Subscribe on Apple, Spotify, or anywhere you get podcasts. For more reporting on the companies featured in this podcast, subscribe to Latitude Media’s newsletter.

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