What happens when artificial intelligence meets old-school relationship building in the construction and building materials industry? The answer might surprise you.
In this illuminating conversation, Stefanie Couch talks with Syndi Sim, Director of Sales and Business Development at Q-Railing, about creating competitive advantages in a rapidly changing marketplace. Together they unpack the paradox facing today's sales professionals: as technology levels certain playing fields, your personal brand and relationship-building skills become more valuable than ever.
Syndi shares her powerful "seven touches of sales" approach that has helped her build lasting client relationships in the glass industry. You'll discover why 80% of sales require at least six follow-up touch points, yet 92% of salespeople quit before reaching that threshold—creating an enormous opportunity for persistent professionals who master the art of consistent follow-up.
The conversation takes a fascinating turn when examining how a "cradle-to-grave" turnkey solution approach transforms commodity products into value propositions customers willingly pay premium prices for. Learn how removing friction points for your customers creates loyalty that transcends price sensitivity, especially in specialized segments like glass railing systems.
For those wondering about AI's role in this human-centered industry, both experts offer practical insights on leveraging technology for follow-up automation while preserving the irreplaceable human connections that drive major deals. Their refreshing take treats AI not as a threat but as a powerful companion that handles routine tasks while allowing salespeople to focus on high-value face-to-face interactions.
Don't miss Syndi's compelling insights on LinkedIn as an underutilized sales tool, why personal branding matters more than ever in the building industry, and the mindset shifts that separate top performers from everyone else. This conversation combines actionable strategies with profound wisdom about what truly matters in business development today.
Ready to transform your sales approach? This episode delivers the blueprint.

Syndi Sim:
LinkedIn: Syndi Sim
Website: www.syndisim.com

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