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Exit With Purpose: Creating Value When It's Time to Let Go with Deborah Everson
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Deborah Everson shares how she transformed a struggling family hardware business into a thriving community hub before executing a successful exit strategy, despite having no prior retail experience. She details their journey from declining sales to creating a boutique-style store with community events that changed customer perception from "last resort" to "first choice."
• Women's confidence in business starts with believing you belong in any room
• Discovering your business strengths through customer surveys and addressing weaknesses
• Creating community engagement through monthly kids crafts, classes, and seasonal events
• Transforming retail spaces into destinations with unique offerings like home decor
• Social media success comes from consistent posting, not counting likes
• Business exit planning should start now, even if you're not ready to sell
• Married business partners succeed by embracing complementary strengths
• Adding small touches like penny gumball machines and temporary tattoos creates lasting memories
• Independent retailers have the advantage of being able to pivot quickly
• Maintaining consistent business hours and accurate online information is crucial
If you're looking for support in planning your business exit or transforming your retail operation, contact Deborah to learn how she can help you create value in your business through her speaking and consulting work.
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Chapters
1. Social Media Is a Must (00:00:00)
2. Experiencing The Joy of Success (00:01:42)
3. Building Confidence in Women Leaders (00:02:38)
4. Family Hardware Business Evolution (00:04:02)
5. Creating Community Through Events (00:17:24)
6. Transforming the Customer Experience (00:29:49)
7. Planning a Successful Business Exit (00:42:20)
8. Married Business Partners: Finding Balance (01:01:05)
9. Lightning Round Questions (01:02:44)
36 episodes
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