DIY PR for Small Business: How to Get Press Coverage Without a Big Budget with Jane Griffin
Manage episode 480718622 series 3548986
Think PR is just for big brands with flashy budgets? Think again.
In this episode, I’m joined by Chartered PR expert, PR coach, and ex-TV reporter Jane Griffin and she’s here to bust the biggest PR myths holding small business owners back.
We’re talking DIY PR you can actually do, even if you’ve never pitched a single story before. Jane shares her no-fluff approach to getting featured in the press, why journalists do want to hear from small businesses, and how to craft a pitch that actually gets opened.
If you’ve ever thought “but who would want to hear my story?” this one’s for you.
In this episode, you’ll learn:
- What PR actually is (without the jargon)
- Why small businesses are newsworthy even if you feel “too small”
- How PR can help your brand What makes a good story or pitch
- Where to find publications to pitch to
- The 3 things every great PR pitch should include
- Jane’s top tips for getting started with zero budget
About Jane Griffin:
Chartered PR Expert | PR Coach | Ex-TV Reporter
With 30+ years in the industry, Jane helps small business owners take the mystery out of PR and get featured confidently.
Connect with Jane on Instagram: @janegriffinpr
What's next?
Thanks to our sponsor Kirsty of @km.accountancy
Please do go check Kirsty out if you are in need of an accountant that truly cares about your business success!
Fancy a free £50 and a better business bank account? Then that's Monzo you need, check out all the details here
If it's support to Get Seen Get Sales on Instagram you're looking for then you'll find that in my mentor group! Find all the info on that here
You can also, of course, find me on Instagram for all podcast updates, small business Instagram growth tips and some hilarious (if I do say so myself) reels!
Until next time..
26 episodes