Eli Portnoy is a serial B2B tech founder focused on solving business problems through customer insight. He’s the CEO of BackEngine, a SaaS platform that uses AI to analyze customer conversations and deliver real-time feedback to teams, such as marketing, product, and customer success.

Eli emphasizes the power of customer insight to drive B2B growth. As CEO of BackEngine, he leverages AI to transform customer conversations into real-time insights for teams like product and marketing. With over 15 years of experience as a serial founder, he’s dedicated to proving the ROI of feedback and integrating it at the core of his ventures.

Eli discusses the challenge of creating a new category, which requires education and mindset shifts. Selling new solutions is tough in a cost-cutting market. He also points out the challenge of explaining ROI — while the concept resonates with founders, quantifying it and convincing executives remains difficult. Additionally, scaling while staying focused is crucial, as there are numerous potential use cases to prioritize for growth.

Eli credits his progress to 5-6 trusted advisors who offer honest feedback. He values surrounding himself with truth-tellers, not just "yes" people, and encourages seeking help early. He believes, "Feedback is the greatest gift anyone can receive, and it applies to all areas of life."

Ways to connect with Eli Portnoy:

🔗 Website: https://www.backengine.com/

🔗 Personal LinkedIn:https://www.linkedin.com/in/eliportnoy/

🔗 Company LinkedIn: https://www.linkedin.com/company/backengine-ai/

🔗 CompanyTwitterr:https://x.com/eportnoy

🔗 YouTube: https://medium.com/@eportnoy

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