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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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How do you build and sell an MSP (Managed Service Provider) from scratch? In this episode, founder Nick Cohen shares how he went from teen PC repairs (B2C) to a B2B IT managed service with recurring revenue, navigated a painful pivot, and ultimately exited—plus the sales rule “Find the No” (Sandler), hiring lessons, and spotting market shifts early.
If you’re starting an IT services business/MSP or trying to escape feast-and-famine projects, this is your blueprint: pricing retainers, moving clients to Microsoft 365, hire slow, fire fast, and selling without “selling” (radical transparency).
🎯 You’ll learn
What an MSP actually does (in plain English)
Moving from B2C repairs → B2B retainers
Recurring revenue vs. projects (and why it matters for cashflow)
The sales mindset: disqualify early (“Find the No”)
Avoiding the two killers: bad hiring and wasted marketing
Pivoting when the market changes (and dealing with sunk cost)
What Nick would do to build a profitable MSP in 2025
4 episodes
