In this episode, Fraser Merrifield shares valuable insights on building a robust personal brand, emphasizing its importance for entrepreneurship and overall business success. He offers practical business tips that small business owners can use. Discover how effective branding and marketing strategies can provide a key advantage in today's competitive landscape, and how his business advice helped him.
Fraser Merrifield was done with recruitment.
Burnt out, exhausted, and ready to quit, until one £14 decision changed everything.
From a spare room in Paisley, he built Form Careers, a boutique recruitment brand that has grown into a six-figure business built on honesty, focus, and freedom.
In this conversation, Fraser sits down with Kayode Alabi on The Blueprint Podcast to unpack:
How to build a personal brand that attracts clients without chasing them
The truth about risk (and why most people get it wrong)
What to look for in a co-founder
Why small, focused businesses often outperform big ones
How he turned burnout into a blueprint for balance and success
This is more than a business story — it’s a masterclass in building something authentic.
📍 Recorded at Barclays Eagle Labs, Glasgow
🎙️ Hosted by Kayode Alabi
💼 Produced by The Blueprint Podcast