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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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The SEO game has changed—and most tax and accounting firms haven’t caught up.
In the age of ChatGPT, Perplexity, and Google’s AI-powered results, only a few sources get cited. The rest? Ignored.
In this episode, Lee and Rebekah reveal how to become the firm that AI search engines trust and reference.
🔎 You’ll learn:
- Why AI search isn’t about keywords—it’s about relevance
- The content patterns AI is trained to recognize and cite
- What makes your blog, podcast, or voice “reference-worthy”
- How to write answers to real client questions
- Why MAX helps you show up without hiring a content team
🎯 If you want your firm to get found, get trusted, and grow without shouting—this is your playbook.
📲 Learn more at CountingWorksPRO.com
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