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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most accountants say the same thing:
“I’m already too busy… why would I need marketing?”
In this episode of The Growth Minded Accountant, hosts Lee Reams II and Rebekah Barton break down the real reason fast-growing firms keep winning—while others unknowingly fall behind:
👉 Being busy today doesn’t keep you remembered tomorrow.
👉 Visibility—not workload—is what protects your firm.
👉 Top of Mind is the moat every accounting firm needs in 2025 and beyond.
Lee and Rebekah explore why so many firm owners misunderstand marketing, the three layers every modern firm runs on, and why the client experience layer now determines trust, retention, and referrals.
They also unpack one of the most overlooked growth levers in the profession:
your custom narrative.
Your positioning, tone, personality, and story don’t just help humans recognize you — they help AI understand you, match you with the right clients, and elevate your visibility across search engines and AI assistants. In today’s world, your narrative is no longer optional branding. It’s infrastructure.
In This Episode:
- Why “I’m too busy” is a dangerous myth
- The three layers of every accounting firm
- What Top of Mind actually means (and what it doesn’t)
- Why referrals come from memory, not talent
- How AI tools decide who to recommend
- Why your custom narrative fuels the AI layer
- What consistency looks like in real firms
- How CountingWorks PRO helps firms stay top of mind automatically
Key Insight:
Firms don’t grow because they shout louder.
They grow because they show up consistently.
Visibility is the moat.
Narrative is the differentiator.
Top of Mind is the advantage.
94 episodes
