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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In a world where AI can generate endless content, your voice is the one thing it can’t replicate—unless you train it to.
In this episode of The Growth-Minded Accountant, host Lee Reams is joined by Rebekah Barton, Chief Visibility Officer at CountingWorks PRO, to explore how tax and accounting firms can grow faster by sounding more human.
💡 Inside the episode:
• Why a generic voice kills trust (and growth)
• How to define a brand tone that builds connection and converts
• Simple exercises to make your messaging feel like you
• Client segmentation strategies that unlock $30K–$60K in upsells
• How to train your AI to reflect your values, tone, and style
From $350K firms to multi-partner practices, this episode shows you how to humanize your content, personalize your automation, and speak with a voice that actually moves people.
Because in 2025, sameness is the enemy—and your voice is your moat.
Subscribe and leave a review if this helped shift your perspective on what real growth sounds like.
🎧 Need help defining your brand voice? Visit https://www.countingworkspro.com/choose-your-journey/product-deep-dive.
#Accounting #TaxAdvisory #BrandVoice #FirmGrowth #AIForFirms #MAXAI #GrowthMindedAccountant
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