What if the real threat to your job isn’t AI...it’s apathy?
In this episode of The Growth Signal, Alyssa Nolte sits down with Maria Trysla - two-time SaaS CEO and brand strategy powerhouse - to unpack what it actually takes to grow in the age of automation. From launching mobile data at Sprint to advising today’s fastest-growing startups, Maria shares why curiosity, courage, and critical thinking still matter more than ever.
They explore the difference between slapping "AI" on a slide and building something that lasts, how to define your ideal customer profile without falling into aspirational delusion, and why building brave, smart teams starts with creating space for dissent and backing it up with real thought.
If you're tired of buzzwords and hungry for truth, this one's for you.

About Maria Trysla:

Maria Trysla is a two-time SaaS CEO and growth strategist with over 25 years of experience leading high-impact digital transformations. She specializes in designing and implementing data-driven, AI-enabled strategies that accelerate revenue, scale operations, and drive successful exits. From launching mobile data at Sprint to advising fast-growing tech companies today, Maria helps turn bold visions into measurable outcomes.

Key Takeaways:

1. AI is a tool not a replacement. The real differentiator in the age of automation is intellectual curiosity. Leaders who lean in, ask better questions, and use AI to augment their thinking will outpace those who simply follow the hype.
2. Aspirational ICPs are a trap. Growth starts with ruthless clarity on who you serve best. If your ideal customer profile is “anyone with a budget,” you don’t have one. The magic happens when you get specific, and honest, about your value.
3. Strong teams are built on safety and standards. Psychological safety isn’t about saying whatever you want - it’s about doing the work, thinking critically, and being willing to defend your ideas. That’s how great leaders are made.

Key Moments:

00:00 Introduction and Welcome
00:17 Midwestern Bonding
01:11 Maria's Origin Story
04:11 Career Highlights and Lessons
11:06 The Role of AI in Business
18:02 Driving Business Growth
23:18 Jimmy Buffett's Legacy
27:59 Conclusion and Contact Information

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