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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What if the loudest signals your brand chases are the least valuable ones?
In this episode, Christina Garnett—advisor, strategist, and community champion—joins Alyssa to unpack why brand loyalty isn’t built in campaign launches or viral moments. It’s built in quiet, consistent signals: how you show up when no one’s watching, how you treat the people already cheering for you, and whether your actions match your values.
They dive into the emotional side of marketing, the misuse of community as a buzzword, and the dangerous gap between how brands want to be seen and how customers actually feel. Christina brings the fire—and the framework—for building deeper, more meaningful connections in a world obsessed with reach.
Key Takeaways:
- Loyalty isn’t bought—it’s earned in the moments that seem “too small to matter”
- Community isn’t a campaign—it’s an outcome of trust
- Most brands don’t have a marketing problem—they have an empathy problem
26 episodes
