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Most leaders say they care about customers… but their actions tell a different story.

Alyssa Nolte sits down with Ryan Rael to dig into the hard truth: many companies operate on assumptions, not real customer insight. They unpack why businesses ignore “lukewarm customers,” how assumptions kill growth, and what it really takes to build a culture that listens. If you’re rethinking how to connect with your customers before churn surprises you, this is worth the listen.

What you’ll take away:

  • Why most leaders don’t act like customer experience really matters
  • How to spot and learn from your “lukewarm” customers before it’s too late
  • Simple ways to turn feedback into action so customers know you actually care
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76 episodes