Did you know that Formula 1 is the 5th most watched sport in the world?

Did you know that Formula 1 revenues reach $2.5 billion in 2022?

Did you know that Formula 1 global TV audience reached 1.55 billion in 2022?

What explains Formula 1 phenomenal success?

My guest at this podcast is Ken Pasternak -- a leading int’l management consultant ,keynote speaker and the co- author of the best seller “Performance at the limit-Business lessons from Formula 1”” published by Cambridge University Press. The book served as inspiration for an eight-part BBC World television series titled “Formula for Success”.

Ken details the extensive research he conducted with Formula 1 various competing teams . He shares with us his unique insights about the success factors of a Formula 1 . Furthermore, he describes how leading teams like Mercedes Benz as we as World Campions like Lewis Hamilton and Sebastian Vettel have adopted wellbeing and embed it as part of their culture to achieve consistent success record.

Ken provides important recommendations for business leaders how to strengthen their teams' performance in today's challenging times.