How did a small business outsmart a major corporation and turn a $40 cleaning product into a million-dollar empire?

In this continuation of The Perfect Launch System series, Jon LaClare dives into Chapter 2 and unpacks the rise of OxiClean.

You’ll hear the real behind-the-scenes journey of how a garage-born idea, backed by a family with grit and a belief in their product, evolved into one of the most iconic direct-response marketing success stories ever. Learn how the Appel family leveraged the magic of home shopping networks (HSN), infomercials, and one unforgettable pitchman, Billy Mays, to transform OxiClean from a trade show demo to a retail success found in nearly every American home.

Curious how to bridge the gap between TV and retail, earn consumer trust at scale, or why “seeing is believing” still drives results? Don’t miss this episode.

In today's episode of the Harvest Growth Podcast, we cover:

• How OxiClean used home shows and grassroots demos to build early momentum
• The bold decision that launched them on HSN and why it was a game-changer
• Why Billy Mays' energy and authenticity turned infomercials into conversions
• The power of direct-response marketing in highly competitive markets.

This is Chapter 2 of The Perfect Launch System, shared exclusively on this podcast for a limited time. To unlock the entire system used to generate over $2 billion in product sales, grab the full book on Amazon (hardcover or Kindle) or download your free digital copy at PerfectLaunch.com.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!