In this special episode, Jon LaClare sits down with Marc Joest, the innovative mind behind Zorbent and a serial entrepreneur with over 25 years of hands-on business leadership. After years of working together, Marc opens up for the first time about the incredible journey of Zorbent — a product originally developed to encapsulate nuclear waste — and how it evolved into a household and industrial essential used across the country.

Marc dives into the science that sets Zorbent apart: a groundbreaking absorbent that doesn’t just soak up spills but locks them in with molecular-level encapsulation, keeping hazardous materials safely contained for over two decades. This isn't your typical absorbent — it's nuclear grade.

You’ll hear how Zorbent landed partnerships with industry giants like UPS and Mobil 1 (ExxonMobil), and how Marc’s ability to listen, pivot, and innovate turned a single product into a 15-product line used in everything from wildfire disaster zones to flood mitigation efforts where traditional insurance falls short.

If you want a behind-the-scenes look at real-world innovation, problem-solving, and brand growth — this is the episode you don’t want to miss.

In today’s episode of the Harvest Growth Podcast, we cover:

• The different ways to market to business buyers versus consumers
• Why constantly improving based on customer feedback matters
• How to find new markets related to what you already do
• How to keep your product's quality while growing into new areas
• And so much more!

Visit www.zorbent.com to explore their complete products or find their products on Amazon.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!