In this conversation, Heath Fletcher and Real Rousseau explore the concept of fractional management, particularly in the context of C-suite roles. Real shares his extensive background in engineering and business management, discussing how fractional executives can provide expertise at a fraction of the cost of full-time hires. The discussion covers the benefits of fractional engagement, the differences between fractional executives and consultants, and the strategic planning processes that fractional executives can help implement. Real emphasizes the importance of structure in creativity and how fractional executives can help businesses grow by providing accountability and expertise.

Chapters

00:00
Introduction to Fractional Management

02:56
The Rise of Fractional Executives

05:57
Benefits of Fractional C-Suite Engagement

08:59
Identifying the Right Time for Fractional Support

11:59
Strategic Planning and Implementation

14:49
The Role of Fractional Executives in Growth

18:02
Leveraging Experience Across Industries

20:57
Conclusion and Future of Fractional Management

Guest Information:

• Guest's Name: Real Rousseau
• Guest's Title/Position: Chief Strategy Officer
• https://www.linkedin.com/in/real-rousseau-5b150422/
• Company/Affiliation: Bullzeye Media Marketing
• Guest's Bio: Real Rousseau is a seasoned business growth strategist with over 20 years of executive leadership experience spanning CEO, COO, and Business Development roles. He specializes in helping companies unlock revenue potential, streamline operations, and lead high-performing sales and marketing teams. Known for delivering measurable results—such as doubling revenue and boosting profit margins by 30% in just 12 months—Real combines strategic vision with operational expertise to drive sustainable business success.

Takeaways

• Fractional management offers executive expertise at a lower cost.
• The rise of fractional executives coincided with the COVID-19 pandemic.
• Fractional executives are part of the team, unlike consultants.
• Hiring junior staff may not always provide the needed expertise.
• Fractional executives can help identify when a business needs support.
• Strategic planning is crucial for business growth and accountability.
• Fractional executives can help implement financial processes and budgeting.
• AI tools can assist but cannot replace the need for human expertise.
• Fractional roles can evolve as the business grows and changes.
• Collaboration between fractional executives and business owners enhances growth.