In this episode, Aimee Taylor, Founder and CEO of Alt Digital Marketing, shares her journey from traditional television marketing to the digital landscape, emphasizing the importance of strategy, authenticity, and client engagement in marketing. She discusses the evolving role of AI and SEO, the significance of human connection in marketing, and the challenges faced in healthcare marketing. Aimee also provides valuable insights for aspiring marketers, highlighting the need for hiring the right talent and the importance of transparency with clients.

Chapters:
00:00 Introduction to Digital Marketing and Transition from Traditional Media
05:02 The Importance of Strategy in Marketing
09:53 Navigating the AI Landscape in Marketing
15:02 Understanding SEO and Its Evolution
19:59 The Role of Websites in Modern Marketing
24:47 The Role of Human Operators in Marketing
25:42 Authenticity and Credibility in the Digital Age
27:05 Navigating Google Business Profiles
28:54 The Importance of Local SEO and Reviews
30:39 The Value of Human Connection in Marketing
32:58 Understanding the Client's Journey
34:54 The Impact of Call Tracking on Business
36:23 Healthcare Marketing: A Shift in Consumer Behavior
38:51 The Future of Preventative Healthcare
40:25 Adapting to AI in Marketing
42:07 Leadership and Team Dynamics in Marketing
46:35 Advice for Aspiring Marketers

Guest Information:

• Guest's Name: Aimee Taylor
• Guest's Title/Position: Founder & CEO
• Guest's Linkedin: https://www.linkedin.com/in/aimee-taylor/
• Company/Affiliation: Alt Digital Marketing https://altdigitalmarketing.com/
• Guest's Bio: Aimee Taylor is the Founder and CEO of Alt Digital Marketing, a company that specializes in medical marketing with particular emphasis on the aesthetics industry. Aimee has over 13 years of digital marketing experience, which is bolstered by two decades of broadcast TV sales. She has a deep understanding of all aspects of digital and traditional marketing. She has a BA in Telecommunications from Indiana University, Bloomington, IN.

Takeaways:

• Digital marketing offers more trackable results compared to traditional media.
• Strategy is crucial in navigating the complex marketing landscape.
• Clients need to niche down to effectively market their services.
• AI is reshaping marketing, but human oversight remains essential.
• Authenticity and credibility are vital for successful marketing campaigns.
• The website serves as the foundation for all marketing efforts.
• Engagement with clients enhances the effectiveness of marketing strategies.
• Healthcare marketing is evolving towards a focus on wellness and preventative care.
• Effective leadership involves hiring the right people and fostering a positive team culture.