Danielle’s entrepreneurial journey begins in Nashville, where early roots shaped her Maverick mindset. From founding her first agency to taking risks that most would shy away from, she carved her own path with bold decisions and relentless drive. That spirit would ultimately fuel her transition from scrappy beginnings to leading multiple companies valued at over $50 million—all while working just ten hours a week.

A defining lesson came from the infamous “Larry” mishire, which taught Danielle the cost of compromising on talent. Out of that experience grew her unwavering standard for five-star employees, backed by objective assessments and scorecards instead of traditional resumes. This shift not only elevated her team’s performance but also transformed company culture, margins, and her own time freedom.

Her discipline didn’t stop at people—it extended to money. Adopting Profit First gave Danielle financial clarity, stronger partnerships, and the ability to scale without chaos. Pairing this with daily huddles kept her teams aligned, accountable, and agile, enabling fast course corrections that protected momentum and morale. Mapping ideal weeks became another tool to accelerate onboarding and embed focus into daily operations.

Looking ahead, Danielle is doubling down on her mission to revolutionize hiring. With Five-Star Central, she envisions replacing resume-driven roulette with smarter, skills-based matching that could one day unseat Indeed. Along the way, mentors, peer forums, and collaborations with leaders like Mike Michalowicz (on All In) have sharpened her strategies. Danielle’s story is a playbook on scaling smarter—proving that the right people, processes, and priorities can create extraordinary results with far less grind.

Please visit www.internationalfacilitatorsorganization.com to learn more about Mo Fathelbab and International Facilitators Organization (IFO), a leading provider of facilitators and related group facilitation services, providing training, certification, marketing services, education, and community for peer group facilitators at all stages of their career.