This week on The High Ya Doin Show, we’re joined by Mike, Matt, and Cody from Native Sun Cannabis one of Massachusetts’ most respected vertically integrated cannabis companies. Broadcasting straight from the set, the trio gives us a behind-the-scenes look at how their cultivation team is cranking out heat—flavor-forward, high-quality strains that are winning over both connoisseurs and casuals alike. With thriving retail shops in Hudson, North Attleboro, and South Boston, Native Sun is proving that you don’t have to sacrifice values or product quality just to stay competitive in a volatile market. They open up about the harsh realities of Massachusetts’ declining price-per-gram, how it's affecting operators across the state, and why flooding the shelves with mids isn’t part of their playbook.

We also dig into their personal cannabis journeys—first smokes, early inspirations, and the paths that brought them together to build something special. Whether you’re a grower, business owner, or just a fan of good weed and good people, this episode shines a light on what it takes to survive and thrive in today’s cannabis game—without selling out.