This week on The Higher Ed Marketer Podcast, we’re joined by Dr. Bryan Gross, Vice President for Enrollment Management and Athletics at Hartwick College, for a thought-provoking conversation on marketing and enrollment through the lens of athletics and tuition.

Dr. Gross dives into Hartwick’s bold tuition reset, sharing the data-driven insights and collaborative efforts behind this game-changing move. Discover how Hartwick is addressing affordability, transparency, and the evolving expectations of students and families.

We also explore the vital role athletics plays in driving enrollment, retention, and school spirit, particularly at smaller institutions. With practical advice for navigating financial aid changes, including the latest FAFSA updates, Dr. Gross challenges institutions to take data-driven risks to shape their enrollment strategies. Tune in for actionable insights and forward-thinking strategies that will inspire real change in your enrollment marketing

Join us as we discuss:

[02:45] Enrollment Management Initiatives at Hartwick College

[06:04] A bold Tuition Reset and Its Challenges

[09:05] Data-Driven Decisions for Tuition Reset

[12:02] Challenges and Feedback from Current Students

[14:57] The Role of Athletics in Enrollment and Retention

[17:57] Final Tips for Enrollment Management Success

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

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