Season 6 - 195

How can colleges adapt to shifting demographics and enrollment challenges? In this episode, we sit down with Jeremy Taylor, Vice President of Enrollment Management at Defiance College, to explore innovative strategies for attracting and retaining students. Jeremy shares how understanding market dynamics, leveraging data, and aligning recruitment efforts with institutional mission can drive enrollment success. He also highlights key initiatives like tuition reduction and community engagement, while offering insights on balancing traditional and modern approaches to recruitment. Plus, we dive into the importance of team cohesion, self-evaluation, and strategies to prevent staff burnout in the ever-evolving world of higher ed enrollment.

Listen now to learn:

✅ Demographic trends present opportunities for growth.

✅ Community engagement is crucial for sustainable enrollment.

✅ Data-driven decisions are essential in enrollment management.

✅ Using technology like ChatGPT can simplify data analysis.

✅ Aligning recruitment strategies with institutional mission is crucial.

✅ Building a supportive team culture is essential for success.

✅ Preventing burnout involves celebrating successes and having fun.

Join us as we discuss:

01:30 - Challenges in Enrollment Management

04:01 - Strategies for Enrollment Growth

16:06 - Demographic Trends and Opportunities

22:11 - Innovative Recruitment Strategies

28:14 - Building a Unified Team

31:30 - Preventing Burnout in High-Pressure Environments

36:23 - Self-Evaluation for Institutional Success

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The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.