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Want a home cinema that feels visceral, vivid, and effortless at the same time? We spent two days inside Procella’s Netherlands facility to unpack how pro-grade components, smart room design, and THX fundamentals create reference sound that doesn’t wear you out. From their DTS origins to a bold Procella 2.0 roadmap, we dive into the build decisions that matter: baffle walls done right, consistent voicing across speaker sizes, and bass systems that pair modern DSP with serious cone area for real control.
Gerard and Ben walk us through the journey from a show-floor demo to a permanent lab where integrators and clients can audition small media rooms and large theaters side by side. We explore why Procella refuses the “good, better, best” hierarchy and instead scales performance to room size, keeping the same sonic character from compact surrounds to flagship LCRs. If you’ve wondered how to handle modular LED walls without acoustically transparent screens, their above‑screen LCR approach offers a brain-friendly way to anchor dialogue and effects to the image with full-range authority.
We also get practical about acoustics. Many private theaters are either overdamped and dull or untreated and chaotic. The team demonstrates diffusion that preserves life and space, letting microdetail pop at high levels without fatigue. Then there’s bass: with waveforming and advanced bass management gaining traction, Procella is expanding subwoofer options—including single 21 and 24-inch models—to move the air large rooms demand while integrating cleanly into modern arrays. Along the way, we touch on partner gear from Trinnov and Storm Audio to Anthem, Arcam, Denon, and Marantz, showing that great results are possible across budgets when the room and system are planned together.
Curious to hear it for yourself? The demo centre is open by arrangement for dealers and end users, with more training days on the way and big show plans for CEDIA and ISE. If you love cinema that hits hard, stays clear, and invites long sessions, this conversation lays out the blueprint. Subscribe, share with a home theater friend, and tell us: what’s the first scene you’d use to test a system like this?

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Chapters

1. HCA Intro And Facility Welcome (00:00:00)

2. How The Demo Center Was Born (00:00:52)

3. Procella’s DTS Heritage And 20-Year Milestone (00:02:36)

4. Ben’s Role And The Open-Door Demo Policy (00:03:16)

5. What Sets Procella Apart For End Users (00:05:49)

6. Scalable Systems And Consistent Voicing (00:08:36)

7. THX Principles And Room Size Matching (00:10:42)

8. Procella 2.0 Roadmap And New Products (00:12:19)

9. Subwoofer Evolution And Waveforming Readiness (00:14:22)

10. Big Room Rebuild And Channel Counts (00:16:23)

11. Above-Screen Solutions For LED Walls (00:18:06)

12. Media Room Realities And Lifestyle Integration (00:20:15)

13. Why Room Design Beats DSP Wizardry (00:22:08)

14. Diffusion, Swedish Forest Acoustics, And Detail (00:24:16)

15. Low Distortion, High Dynamics, Zero Fatigue (00:26:32)

16. Experiencing Reference Levels Comfortably (00:28:16)

17. How To Book Demos And Dealer Events (00:30:24)

18. Partner Brands And Systems At Every Budget (00:32:08)

19. Community, Hospitality, And Long-Term Relationships (00:34:08)

20. New Identity, Socials, And Upcoming Shows (00:36:20)

13 episodes