What does it really take to build a million-dollar business?

Spoiler alert: it's rarely the overnight success story we see plastered across social media. In this milestone 200th episode, I'm pulling back the curtain on my nearly six-year entrepreneurial journey that's brought me to the precipice of crossing that coveted seven-figure threshold.
After walking away from a $400,000 corporate career following a breast cancer diagnosis, I began with $70,000 in savings and a simple dream of doing meaningful work. Despite my three decades of marketing experience, building my own business proved far more challenging than anticipated.

From generating $70,000 in my first year as a health coach to tripling my revenue to $216,000 during the COVID boom of year two, my path seemed promising. Then came the unexpected downturn – revenue sliding to $180,000 in year three before plummeting to just $100,000 in year four while battling COVID myself.
That rock-bottom moment became my turning point. I realised I'd inextricably linked my worth to my income, creating a toxic relationship with money that was suffocating my business. The solution wasn't working harder or launching more frequently – it was rebuilding, with human design as my compass rather than using revenue as validation. By identifying what truly energised me and structuring my business to match my natural energy patterns, I discovered my calling in human design for marketing.
Today, my business generates $50,000 monthly without the feast-and-famine cycle of traditional launches. Through low-ticket offers within strategic funnels, I welcome aligned clients who genuinely resonate with my work. This sustainable approach has accelerated my growth while honouring my energetic boundaries, proving that success comes not from the hustle but from alignment.
Whatever stage you're at in your business journey, remember that setbacks aren't failures – they're redirections toward your most aligned path. Your frequency truly is everything, and the inner work you do on your beliefs, behaviours, and identity directly impacts your power of attraction.

Subscribe for more insights on building a business that honours who you truly are.

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