Join Wendy Coulter and Hanna Jernigan from Hummingbird Creative Group as they dive into the world of brand building and culture with special guest Chris Dyer, a renowned culture consultant and keynote speaker. Chris shares insights from his journey as a former CEO managing thousands of employees, and his experience with the 'hummingbird effect' in branding. Discover how small changes in your company's marketing or sales approach can significantly impact your business. Chris also talks about the importance of focusing on what works, the power of peer-to-peer learning, and creating a culture of positivity and innovation. Don't miss this episode packed with actionable tips and inspiring stories!

00:00 Introduction to Brand Power

01:02 Meet the Team: Wendy and Hannah

02:03 Special Guest: Chris Dyer

03:46 Chris Dyer's Journey to CEO

07:58 The Hummingbird Effect in Business

08:30 Empowering Unique Ideas

12:34 Navigating Crises with Culture

16:15 Focusing on Success

18:36 Positive Shifts in Leadership

22:15 Unlocking Business Potential

23:13 Eliminating Distractions to Focus on Core Strengths

24:54 Applying the 80/20 Rule in Sales

26:01 Creating Space for Innovation

28:15 Balancing Team Strengths for Success

31:36 Avoiding Burnout by Letting Go

37:33 Prioritizing Tasks for Maximum Impact

39:43 Chris Dyer's Journey and Insights