In this episode, Wendy Coulter chats with sales coach, consultant, and speaker Liz Rossilli about the powerful concept of the Hummingbird Effect—how small innovations can lead to significant wins in business. Liz shares her personal journey into sales, inspired by her inventor father, and discusses her transition to becoming a sales consultant. They highlight practical sales strategies, the importance of confidence, the value of intentional networking, and how even small changes can yield big results. Tune in to hear inspiring stories and actionable advice on improving your sales game.

00:00 Introduction and Mindset Shift

00:09 Meet Wendy Coulter: Unlocking Brand Power

01:07 Introducing Joe: The producer

01:33 Guest Spotlight: Liz Rossilli and Sales Savvy

04:38 Liz's Sales Journey: From Polishing Brass to Sales Success

09:12 The Hummingbird Effect in Action

17:32 Sales Strategies and Overcoming Fear

27:48 Building Relationships and Networking

31:28 Conclusion and Final Thoughts