True leadership isn’t about being the loudest voice in the room. It’s about knowing who you are, what you stand for, and leading with integrity whether anyone’s watching or not.

In this elegant and deeply grounded conversation, Jen is joined by Natasha Koifman, founder and president of NKPR, a highly regarded full-service public relations, marketing, and digital agency known for its purpose-driven approach and long-standing client relationships. With over two decades of experience representing global brands and changemakers, Natasha shares how she’s built a company defined by consistency, authenticity, and human connection.

They explore what it truly means to lead with heart in an image-obsessed world, how to grow without losing yourself, and why the most powerful thing you can do for your brand is to stay aligned with your core values.

Whether you’re leading a team, building a personal brand, or redefining success on your own terms, this episode is a masterclass in long-term leadership, reputation, and legacy.

In this episode, you’ll hear:

• How Natasha built one of North America’s top agencies on a foundation of alignment and trust
• Why consistency and integrity are the most underrated success strategies
• What it means to create culture and connection in a modern business
• How to navigate visibility, reputation, and legacy in the digital age
• What long-term, values-based leadership looks like in practice

Connect with Natasha:

• Website: www.nkpr.net
• Instagram: @natashankpr

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co