The answer to the Reverse Turing Test is: PHOTOBOX

Important Links

• Bhavik Patel (Guest) – LinkedIn | Medium | Keynoat | Bluesky

• Huel – huel.com

• Abdelaziz Musa (Host) – LinkedIn

• The Impact Lab – www.theimpactlab.store

• Cush Digital – www.cush.digital

• Sponsor: Spartans Boxing Club Franchise – Explore Franchising

• Follow The Impact Lab: TikTok, Instagram, LinkedIn, X (Twitter)

Keywords

AI, data analytics, career development, networking, metrics, KPIs, community, boxing, personal growth

Summary

In this episode of The Impact Lab, I’m joined by longtime friend and data leader Bhavik Patel, now Director of Data at Huel. We reflect on the early days at Photobox, explore what actually makes a great data team, and unpack the dangers of over-relying on trendy metrics like conversion rate.

Bhavik shares his career-defining moments, the importance of context, and how he uses AI as a sparring partner, not a shortcut. We dig into authenticity in writing, the limits of experimentation, and why the key to impact is understanding what won’t change.

This one’s packed with insight for anyone in marketing, product, analytics — or anyone navigating AI in the workplace.

Takeaways

• Context beats dashboards

• AI is only useful if you know what you’re doing

• Conversion rate is overrated — know your unit economics

• Writing clarifies your thinking

• Great careers are built on community and curiosity

• Not all events are equal — go where the real practitioners are

• Insight without influence is noise

• Focus less on what’s changing, more on what’s not

• Econometrics matters more than ever

• You need a sparring partner — AI or otherwise