What is the future of Bitcoin wealth? This week on The Index, Alex Kehaya sits down with Joe Kelly, CEO of Unchained, to explore the rise of a Bitcoin-focused financial services company built on self-sovereignty.

From pioneering Bitcoin-backed loans to securing over 100,000 BTC as a full-suite wealth management platform, Kelly shares how Unchained grew into a 140-person team while staying true to core Bitcoin values.

At the heart of their model is collaborative custody. Unlike traditional custodians, Unchained’s multi-signature approach gives clients two keys, while the company holds just one—allowing access to loans and IRAs without giving up control. After the collapse of FTX, this model gained serious traction as a safer, more aligned alternative.

Kelly opens up about balancing Bitcoin ideals with business realities, building products that satisfy both regulators and sovereignty-minded clients. The conversation also dives into Unchained’s Bitcoin IRA, which blends tax compliance with key control—something never before possible in retirement accounts.

You’ll also hear about Unchained’s Legacy Project, which supports education, development, and philanthropy in the Bitcoin ecosystem. As ETFs and institutions move in, Unchained keeps its sights set on empowering individual holders to truly own their financial future.

Learn more at https://www.unchained.com/

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