Jeff Hunter's meteoric rise in the AI space is nothing short of extraordinary. Once known primarily for his virtual assistant business, he now commands an audience of over 3.4 million people in the world's largest AI community on Facebook. With a single post, he can reach millions – a responsibility he doesn't take lightly.
What makes Jeff's story particularly compelling is how he combines his project management background with marketing expertise and AI knowledge to create a unique value proposition. "I feel like I'm living in my absolute best combination of everything," he explains, describing how his past corporate experience, marketing skills, and tech understanding converged perfectly as AI exploded into the mainstream.
The conversation takes a sobering turn as Jeff shares his evolving perspective on AI's impact on jobs. While he became famous for saying "AI won't replace you; the person who knows how to use AI will," he now acknowledges that certain professions face existential threats from advancing AI capabilities. Call center agents, marketers, copywriters, and data analysts may soon find themselves competing with AI systems that work faster, better, and cheaper. This reality check is balanced with practical advice on how to position yourself on the right side of this technological revolution.
Perhaps most valuable is Jeff's insight into audience building in the AI era. "Everybody is looking for an audience, which is why it's really important to build one," he emphasizes. Through creating genuinely helpful resources – guides, templates, and actionable advice – he's built trust with millions who turn to him for guidance in navigating the AI landscape. His strategy focuses on "leading with value" across platforms like Facebook Groups, TikTok, and Threads, demonstrating that even without an existing following, valuable content can still go viral.
As AI tools make content creation easier for everyone, Jeff stresses the increasing importance of authenticity. "People genuinely want to follow people that they trust and believe are authentic," he notes, suggesting that as synthetic content proliferates, genuine human connection becomes more valuable, not less.
Ready to leverage AI in your business or career? Follow Jeff's example by focusing on your core expertise while using AI as a tool to enhance your fundamental skills. As he wisely cautions, "In five years, no one's going to be talking about AI, because everything is going to be AI." The opportunity isn't in becoming an "AI person" but in becoming exceptionally good at your specialty, powered by AI's capabilities.

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