Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Content provided by Julie Solomon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Solomon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Similar to The Influencer Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Ditch the Freebies—Here’s How to Create Real Connection and Conversion
Manage episode 481142125 series 1448497
Content provided by Julie Solomon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Solomon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
ABOUT THIS EPISODE:
In this solo episode, I’m sharing a powerful shift that’s shaping how I lead, connect, and scale in 2025: building a community-first brand. If you've ever felt stuck in growth, unsure how to convert your audience, or disconnected from the deeper “why” of your business, this episode is for you. I dive into why creating a niche, engaged community—not just a large audience—is the most sustainable path to long-term impact and income.
We explore how to stop relying on freebies, why surface-level urgency tactics don’t work, and how to lead with clarity, transformation, and intentional connection. I also share the messaging strategies I use with my clients to build retention, deepen engagement, and create a brand experience that feels magnetic and meaningful. If you’re ready to create more impact with less noise, and build a business rooted in beauty, clarity, and real belonging, this episode will give you the clarity and confidence to do it.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:32 Building Community in 2025
01:54 Case Study: Elise's Transformation
02:59 The Power of Niche Communities
03:26 Case Study: Dana's Breakthrough
04:21 Leadership and Content Strategy
05:20 The Role of Instagram and Podcasting
09:10 Shifting from Freebies to High-Value Offers
13:20 Creating Urgency Through Messaging
16:47 Retention: The Key to Thriving Communities
22:38 Conclusion
QUOTABLES:
“ When your messaging is aligned with those core desires, urgency isn't a hard sell. It's just the natural consequence of them seeing the value that you bring.” - Julie Solomon
“ Retention is what keeps a community thriving and that's everything. And for me, I think the key and what I really work with my clients on is yes, providing consistent value. But most importantly, fostering the authentic relationships that are necessary for retention and creating that ongoing transformation for your members.” - Julie Solomon
RESOURCES:
[JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training!
[HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
[LISTEN TO THE EPISODE ON BEAUTY AS STRATEGY] Discover how embracing beauty as energy and alignment—not just aesthetics—can transform your business. This episode will inspire you to lead with ease, magnetism, and deeper connection.
MUST HAVES THIS MONTH:
[PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month.
[THE TOOL I WISH I HAD WHEN I STARTED] From your first sale to your biggest month yet, Shopify supports you every step of the way. Try it now for just $1/month.
522 episodes
Share
Manage episode 481142125 series 1448497
Content provided by Julie Solomon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Solomon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
ABOUT THIS EPISODE:
In this solo episode, I’m sharing a powerful shift that’s shaping how I lead, connect, and scale in 2025: building a community-first brand. If you've ever felt stuck in growth, unsure how to convert your audience, or disconnected from the deeper “why” of your business, this episode is for you. I dive into why creating a niche, engaged community—not just a large audience—is the most sustainable path to long-term impact and income.
We explore how to stop relying on freebies, why surface-level urgency tactics don’t work, and how to lead with clarity, transformation, and intentional connection. I also share the messaging strategies I use with my clients to build retention, deepen engagement, and create a brand experience that feels magnetic and meaningful. If you’re ready to create more impact with less noise, and build a business rooted in beauty, clarity, and real belonging, this episode will give you the clarity and confidence to do it.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:32 Building Community in 2025
01:54 Case Study: Elise's Transformation
02:59 The Power of Niche Communities
03:26 Case Study: Dana's Breakthrough
04:21 Leadership and Content Strategy
05:20 The Role of Instagram and Podcasting
09:10 Shifting from Freebies to High-Value Offers
13:20 Creating Urgency Through Messaging
16:47 Retention: The Key to Thriving Communities
22:38 Conclusion
QUOTABLES:
“ When your messaging is aligned with those core desires, urgency isn't a hard sell. It's just the natural consequence of them seeing the value that you bring.” - Julie Solomon
“ Retention is what keeps a community thriving and that's everything. And for me, I think the key and what I really work with my clients on is yes, providing consistent value. But most importantly, fostering the authentic relationships that are necessary for retention and creating that ongoing transformation for your members.” - Julie Solomon
RESOURCES:
[JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training!
[HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
[LISTEN TO THE EPISODE ON BEAUTY AS STRATEGY] Discover how embracing beauty as energy and alignment—not just aesthetics—can transform your business. This episode will inspire you to lead with ease, magnetism, and deeper connection.
MUST HAVES THIS MONTH:
[PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month.
[THE TOOL I WISH I HAD WHEN I STARTED] From your first sale to your biggest month yet, Shopify supports you every step of the way. Try it now for just $1/month.
522 episodes
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Similar to The Influencer Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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Go offline with the Player FM app!
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