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065: Insights from "The Short Book Formula (Second Edition): A Financial Professional's Guide to Writing a Book in 6 Weeks to Attract Ideal Clients" by Paul G McManus
Manage episode 439811299 series 3479584
Can financial professionals become go-to experts without resorting to hard-sell tactics? Tune in as we uncover the secrets behind Paul G. McManus’s short book formula, a strategy that has generated over $100 million in revenue. We'll discuss how keeping your book concise, writing in plain English, and targeting a specific niche can transform your financial services business.
Learn more at: https://www.theshortbookformula.com
Claim your free audiobook copy at: www.theshortbookformula.com
Chapters
1. The Short Book Formula in Finance (00:00:00)
2. Leveraging Books for Financial Authority (00:12:27)
3. Embracing Authorship for Financial Success (00:16:59)
81 episodes
Manage episode 439811299 series 3479584
Can financial professionals become go-to experts without resorting to hard-sell tactics? Tune in as we uncover the secrets behind Paul G. McManus’s short book formula, a strategy that has generated over $100 million in revenue. We'll discuss how keeping your book concise, writing in plain English, and targeting a specific niche can transform your financial services business.
Learn more at: https://www.theshortbookformula.com
Claim your free audiobook copy at: www.theshortbookformula.com
Chapters
1. The Short Book Formula in Finance (00:00:00)
2. Leveraging Books for Financial Authority (00:12:27)
3. Embracing Authorship for Financial Success (00:16:59)
81 episodes
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