332. How to Use Google Ads to Generate a Steady Stream of Commercial Leads

The Insurance Buzz

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What’s in this episode:

Google Ads can be one of the most effective tools for generating commercial insurance leads, but only if they are set up and managed correctly. Here is a sneak peek of part of our most popular webinar where Michael and Josh Monen break down the key factors that make or break a Google Ads campaign for insurance agencies. Josh shares the most common mistakes agents make, including poor targeting, ineffective landing pages, and failing to track conversions properly. They discuss why most agencies overspend on ads without seeing results and how small adjustments can significantly lower cost per lead.

Josh explains why following up with leads quickly is just as important as generating them and how choosing the right commercial insurance niches can make a campaign far more profitable. If you want to catch the rest of the webinar and get the full strategy, click the link above to access the full training and free downloads.

[00:00:00] – Introduction: The goal is lowering lead costs

[00:01:00] – Case study: How an agency cut lead costs from $900 to $100

[00:02:00] – Why agencies struggle with Google Ads and what to fix first

[00:03:00] – How landing pages impact ad conversions and costs

[00:04:00] – Google Ads is a game—here’s how to win

[00:05:00] – The four-step system to generate consistent commercial leads

📲 Connect with Josh:

🔹 LinkedIn: https://www.linkedin.com/in/joshuamonen/

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Watch the full episode on YouTube: HERE

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