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What’s in this episode:
How do you go from zero to $2M in two years—starting in a town of 2,500?
Joshua Arnold breaks down the real playbook: the lead systems, accountability metrics, and leadership standards that built his agency from scratch and turned producers into future owners.

You’ll hear how he tracks every dollar of lead spend, the KPIs that decide who gets more calls, and why determination—not talent—drives long-term success. Joshua also lays out his hiring cadence, pay structure, and the “3-lead-per-day” rule that keeps his team producing month after month.

If you’re an agent in growth mode—or an owner tired of inconsistent results—this episode shows you exactly what it takes to scale like a CEO without losing your edge.

[00:00] Teaching agents how to fail forward
[01:00] Meet Joshua Arnold: From scratch agent to $2M book in two years
[02:00] Building a lead strategy in a town of 2,500
[05:00] Tracking ROI with your lead vendors
[07:00] How to negotiate better lead pricing (without overbidding)
[09:00] The 3-lead-per-day system that drives accountability
[11:00] Setting expectations for production and life insurance
[14:00] Training proteges to become future agency owners
[16:00] Why determination beats talent every time
[18:00] Hiring 25 candidates a week—Joshua’s playbook
[20:00] How to tie personal goals to production goals
[24:00] Mentorship vs. management: the missing piece in agency success
[28:00] The CEO myth: why skipping production kills agencies
[31:00] Leading by example (and admitting what you don’t know)
[35:00] The real pressure of leadership: you’re responsible for families
[37:00] Staff before self—how Joshua builds loyalty and trust
[39:00] Investing in people first

Connect with Joshua Arnold
Email: [email protected]

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