Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 509486692 series 3681836
Content provided by TOKY & Cline and TOKY. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TOKY & Cline and TOKY or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of The Intangible Brand, Jerry and Carl sit down with Steven Gallo, Vice President, Client Services at Reputation Ink, a B2B marketing and PR agency for professional services firms.
Steve shares how PR can be more than an external visibility tool — it can also be a powerful driver of internal culture and employee engagement. Drawing on his work with architecture, engineering, and construction firms, Steve explains how to connect internal wins to external storytelling, choose the right communication channels, and align PR with HR and operations.
In this Episode
- Why PR is about more than coverage — it’s about culture, credibility, and reputation (00:03:15)
- How PR can become part of an employee recognition strategy (00:14:35)
- Turning project wins and innovation stories into morale-boosting recognition (00:31:35)
- Why authentic employee voices resonate more than leadership soundbites (00:34:30)
- Creating a feedback loop with HR and operations to ground stories in reality (00:34:55)
Guest
Steven Gallo is Vice President, Client Services at Reputation Ink, a B2B marketing and PR agency that works with professional services firms. He helps clients align media strategy with both external reputation and internal culture, ensuring communications strengthen the brand from the inside out.
Resources
Connect With Us
Follow the Hosts: Jerry Genneria & Carl Winstead
Get In Touch: [email protected]
9 episodes
