Manage episode 493577477 series 3611787
What do most PMs get wrong about pricing?
Why do so many teams struggle to turn vision into action?
And how do you build buy-in across the org when you're changing something as sensitive as price?
In this episode, Alo Mukerji SVP of Product at U.S. Bank sits down with Shobhit to break down the real mechanics of product leadership, from high-stakes pricing decisions to translating customer insight into roadmap power.
Whether you’re working on a SaaS product, exploring new monetization strategies, or leading a team through ambiguity—this episode gives you the mental models and mindset shifts that actually work.
What You’ll Learn:
- How to align pricing strategy with customer segments and company goals
- How to use qualitative + quantitative data to drive high-conviction decisions
- Why “leadership through storytelling” beats raw logic in tough conversations
- How to build trust with stakeholders when you're recommending bold changes
- Essential skills PMs need to master beyond frameworks and features
- Alo’s biggest career lessons—and what she wishes she knew earlier
00:00 Introduction and Welcome
00:29 Meet Our Guest: Alo Mukerji
01:12 Icebreaker Questions
03:58 The Importance of Pricing Strategy
07:47 Aligning Pricing with Customer Segments
10:21 Gaining Stakeholder Buy-In for Pricing Changes
12:38 Using Data and Customer Insights
17:39 Translating Vision into Strategy
23:03 Rapid Fire Questions
24:32 Conclusion and Farewell
Connect with Alo on LinkedIn: https://www.linkedin.com/in/alo-mukerji-9a7154/
Connect with Shobhit on LinkedIn: https://www.linkedin.com/in/shobhitchugh/
www.intentionalproductmanager.com
28 episodes